Brandify QA for Digital Marketing Case Study
Client: Brandify
Brandify (formerly Where2GetIt) supports over 300 brands and 4.5 million physical locations. Its powerful digital marketing platform reaches millions of consumers worldwide.
Digital Marketing Success Story
Project Overview
Understanding the client, scope, and objectives that shaped our comprehensive testing strategy.
Client Background
Brandify (formerly known as Where2GetIt) is an industry-leading provider of digital marketing solutions focused on locations that help brands communicate with their clients. It gathers data and delivers strategy and tailored solutions to help brands optimise their online presence and drive consumers to their locations.
Project Scope
Comprehensive QA and testing for Brandify's digital marketing solutions, including mobile devices and voice search integration, local SEO, local ads, mobile-local technology, and local-social marketing tools. This involved testing the Brandify Dashboard and its various analytical features.
Team Size
Dedicated QA team with expertise in digital marketing platforms
Timeline
Ongoing, with continuous updates and feature implementations
Project at a Glance
Key metrics and achievements from this engagement
Adapting to New Tech and Ensuring Accurate Data
Brandify tackled challenges in integrating mobile and voice search while ensuring data accuracy across digital channels for better brand insights.
Key Issues Identified
Integrating mobile devices and voice search technologies.
Optimizing online presence and driving consumers to physical locations.
Ensuring data accuracy across local SEO, local ads, mobile-local technology, and local-social marketing tools.
Providing precise insights for improving Brand Score.
Business Impact
Failure to adapt to new technologies and provide accurate marketing insights would lead to loss of competitive edge and reduced effectiveness of digital marketing efforts for clients.
Critical Impact Areas
The Challenge Summary
The client faced critical system reliability issues that threatened their market position and customer trust. Our comprehensive testing approach was essential to identify, prioritize, and resolve these challenges while ensuring minimal business disruption.
Strategic QA for Digital Marketing Platforms
We applied industry QA standards tailored to Brandify’s needs, writing and tracking test cases in TestRail while ensuring smooth integration of technologies like voice assist.
Our Strategic Approach
Writing and executing test cases and tracking them in TestRail.
Understanding requirements and Epics by going over them and contacting developers over complications to minimize time delays and facilitate efficiency.
Participating in Stand-up calls to make sure daily progress is tracked.
Detailed description of bugs reported which includes Summary, Description, Steps to reproduce, Actual, Expected, Screenshot / Video, Device Details, OS Details, Priority / severity status.
Automating test cases which falls under regression testing making sure the basic functionality works whenever there is a release or change in code.
Testing APIs using PostMan Tool.
Deployment of code into different environments through Circle CI.
Database testing via PostgreSQL tools.
Methodology
Agile QA methodology with a strong emphasis on continuous testing, detailed bug reporting, and automation for regression testing. This ensured rapid integration of new features and technologies.
Process Highlights
Key Strategies
Integration of mobile devices and voice search technologies.
Development of Brandify Dashboard for comprehensive digital marketing management.
Analysis of various channels and categories to generate Brand Score.
Providing suggestions for improving Brand Score using technology and team insights.
Solution Impact
Our comprehensive testing solution addressed all critical issues while establishing a foundation for long-term quality assurance and system reliability.
Measurable Success & Impact
Our comprehensive testing approach delivered exceptional results that exceeded client expectations and established new benchmarks for system performance and reliability.
Bug Reduction
Significant reduction in production bugs and system failures
Performance Boost
Dramatic improvement in system performance and response times
ROI Achievement
Exceptional return on investment through improved efficiency
Additional Success Metrics
Results Summary
The comprehensive testing strategy not only resolved immediate challenges but also established a robust foundation for future growth and scalability. The client now enjoys improved system reliability, enhanced user experience, and significant cost savings.
What Our Client Says
Hear directly from our client about their experience working with our team and the impact of our testing solutions.
"We have been working with Testriq for a while now and they have been a great partner in our QA efforts. Their team is knowledgeable, responsive, and always delivers high-quality work. They have helped us improve our platform's reliability and performance significantly."
Exceptional Quality
Consistently delivering high-quality testing solutions that exceed expectations
Trusted Partnership
Building long-term relationships based on trust, reliability, and mutual success
Client Satisfaction
Maintaining 100% client satisfaction through dedicated service and expert solutions
Our Technology Stack
We leveraged industry-leading tools and technologies to deliver comprehensive testing solutions that meet the highest standards of quality and performance.
Software Quality Assurance
other Tool
Software Testing
other Tool
Software Test Documentation
other Tool
TestRail
other Tool
Postman
api Tool
Circle CI
other Tool
PostgreSQL
other Tool
Technology Categories
Test Automation
Automated testing frameworks for efficient and reliable test execution
Performance Testing
Load and performance testing tools to ensure system scalability
API Testing
Comprehensive API testing and validation tools for microservices
Security Testing
Advanced security testing tools for vulnerability assessment
Technology Impact
Our carefully selected technology stack enabled us to deliver comprehensive testing coverage, reduce manual effort, and achieve exceptional results in record time.
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